Real estate
CRM and ERP for real estate brokers and developers
Your property inventory in sync with Property Finder, Bayut and Dubizzle, every enquiry assigned and followed up, sales and purchase agreements created from the booking, and payment plans, collections and agent commissions running through the same system as your finance. IT Enablers Global implements it for brokers and developers, and runs it with you after go-live.
- ListingUnit published to the portals from your inventory
- Enquiry assignedPortal lead routed to an agent, with follow-up
- Viewing and offerLogged against the unit and the client
- Booking and SPAUnit reserved, sales and purchase agreement created
- Payment planInstallments scheduled, reminded and collected
- Agent commissionCalculated from the closed deal and paid
Where real estate organizations lose deals
The problems we are usually called in to fix
Listings out of sync
Units are updated on each portal by hand, so Property Finder, Bayut and Dubizzle keep showing units that are already sold or reserved.
Leads that go cold
Portal enquiries land in inboxes and spreadsheets, and nobody can see which ones were never called back.
Agreements typed by hand
Every sales and purchase agreement is retyped from the booking form, with the buyer, unit and payment plan copied in and checked line by line.
Commission disputes
Who brought the client, which deal closed and what each agent is owed are argued over in spreadsheets rather than read from a record.
What the system does
From the first enquiry to the last installment
Property inventory
Projects, buildings and units, or listings for sale and rent, with type, size, view, price and status, so every agent sees current availability.
Runs on Zoho CRM
Portal synchronization
Listings published to Property Finder, Bayut and Dubizzle from the one inventory and updated when a unit is reserved or sold, with the enquiries they bring coming back in.
Runs on Zoho CRM
Leads and agents
Enquiries from the portals, your website and campaigns in one pipeline, assigned by rule and escalated when an agent does not act, with a mobile app for agents.
Runs on Zoho CRM mobile
Sales and purchase agreements
The SPA created from the booking with the buyer, unit, price and payment plan filled in, sent for e-signature and stored against the deal.
Runs on Zoho CRM and Zoho Sign
Payment plans and collections
Installment schedules from the booking, reminders before each due date, and receipts posted to the books with the correct VAT.
Runs on Zoho Creator and Zoho Books
Agent commissions
Commission calculated on each closed deal from your rules, split between agents, team leads and referrers, approved and then paid.
Runs on Zoho CRM and Zoho Books
Real estate clients
Trusted by real estate organizations
See how Luxury Concierge Real Estate in Dubai moved from Excel to Zoho CRM, with portal enquiries from Property Finder, Dubizzle and Bayut, lead assignment and escalation, agent targets and a mobile app.
See it on real estate data
The demo runs on a real estate organization's data: a unit published to the portals, the enquiry it brings assigned and followed up, the booking and its sales and purchase agreement, the payment plan and collections, the agent's commission and the dashboards a sales director would look at on Monday morning.
Frequently asked questions
What is the best CRM for a real estate brokerage in Dubai?
One that keeps your listings in sync with the portals, takes their enquiries straight in, assigns and escalates them, keeps unit availability current, calculates commissions and gives agents a mobile app. For most brokerages and developers in the UAE, Zoho CRM configured for real estate covers this, with Zoho Books for finance and VAT in the same system.
Can listings sync with Property Finder, Bayut and Dubizzle?
Yes. Listings are published to the portals from your inventory in the CRM and updated when a unit is reserved or sold, and the enquiries the portals send come back into the CRM, assigned to an agent with follow-up tasks. Luxury Concierge Real Estate receives its Property Finder, Dubizzle and Bayut enquiries this way.
Can it create the sales and purchase agreement?
Yes. The SPA is generated from your own template with the buyer, unit, price and payment plan taken from the booking, sent for e-signature, and stored against the deal, so nobody retypes it.
How are agent commissions calculated?
From your commission rules, applied to each closed deal: percentages by project or deal type, splits between agents, team leads and referrers, and an approval step before payment, so every agent can see how their figure was reached.
Does it work for developers as well as brokers?
Yes. Brokers mostly need lead handling, listings and commissions. Developers also need projects, units, bookings, payment plans and collections. Both run on the same system, configured for how you sell.
Can it manage payment plans and installment reminders?
Yes. A booking creates its payment plan with installment dates, reminders go out before each due date, and receipts post to the books against the right unit and buyer.
Can agents work from their phones?
Yes. Agents update leads, log viewings and calls, and see their targets in the Zoho CRM mobile app, with access limited to what their role should see.
How long does it take, and what does it cost?
We go live in phases, usually leads and agents first, then units, bookings, payment plans and finance. Licenses are Zoho's published price; implementation is quoted after the assessment, sized to your projects, team and data.
Ready to get started?
Tell us about your organization and we will recommend the right approach.
Prefer email? info@itenablersglobal.com